Digital is central to the Dual Citizen practice, both in terms of how we advise our clients and the approach we take to positioning ourselves in the marketplace. In the four years since our founding, one of the most common requests from clients has been: how do we adapt our communications strategies to the digital space in a manner that advances our mission or agenda without compromising our brand integrity?
We have worked on this challenge with a diverse range of clients, from U.S. based think tanks like the Middle East Policy Council looking to influence Washington DC policy makers to global initiatives like the Green Growth Knowledge Platform, tasked with facilitating the generation, management and sharing of green growth knowledge, often through digital platforms and programs.
In the Dual Citizen practice, digital serves a vital role in connecting our work with prospective clients and broader global audiences. Using tactics like search-engine optimization, video production, Twitter campaigns, and analytics, we can distribute our services and content to large, targeted audiences in a manner not even possible just a few years ago. This is particularly important in expanding the visibility and usage of our Global Green Economy Index™ (GGEI). The new 2014 edition of the GGEI published on October 20, 2014 was downloaded almost 30,000 times in the first 48 hours after its release, reaching policymakers, civil society, businesses and citizens from almost every country in the world.
This section presents a brief overview of a social media analytics framework we developed, as well as an introduction to the types of partnerships and collaborations we hope to pursue in the near future to continue to creatively integrate new, digital technologies into the practice.