The GGEI provides a sound baseline for better understanding national performance in the green economy, how it is judged by global practitioners, and how data and communications can help leaders improve on these results. But in many cases, the GGEI is also an entry point to more tailored consulting engagements, designed to look deeper at issues touched upon in the GGEI, but requiring further geographic localization, market sensitivity, or sectoral specificity.
Some examples of customized consulting offerings that can complement a Subscription to the GGEI:
In the age of "big data," we have ample information at our fingertips. But, often we lack the analytical expertise to synthesize them into a framework that is useful. Given our experience creating the GGEI and advising other organizations on index development, we offer training packages on index creation to interested clients. These training packages can take various forms, ranging from customizing the GGEI to their own context to creating indices on entirely different topics. In addition to supporting clients on the structure and methodology, we can also advise on data selection and strategies for addressing the ever-present challenge of missing data or lack of availability.
Customizations by Country, Region or City
Being a global index, the GGEI is built to look at the 130 countries it covers through one established framework with indicators, datasets and an underlying Methodology to support it. However, the pathways to green economic growth differ greatly between countries, and GGEI customizations allow for changing weights and other factors to better represent the local context, while still keeping the standard GGEI framework for country comparison. This customization also allows for the exclusion of sectors that are not of relevance to the national economy in question. Further, these customized versions of the GGEI can use national data (rather than the primarily international sources defining the main GGEI) and incorporate planned interventions derived from national development plans. These customizations can also be implemented for regions and cities.
Market Investment Prospectus
Taking a broad view, the GGEI looks at Markets & Investments in a manner that allows for comparison between the 130 nations it covers. However, investors require more detailed insight to markets with the goal of enhacing their confidence in a sectoral or place-based investment. Market investment prospectus' again use the GGEI framework as a starting point for mapping a more in-depth view of a particular landscape for green investment, incorporating perceptions and tailored industry surveying where relevant.
Sectoral or Thematic Communications
What story can you tell if leadership and policy are good, but there is no investment? Or what if there is a history of investment but inconsistent policy to support it? What if your environmental performance is strong, but some rapidly growing efficiency sectors are resource inefficient? What if you offer a vital market for cleantech innovation and commercialization but aren't recognized for it by investors and entrepreneurs? Our clients work in real-time and need insights and solutions that address the immediate challenges they face in terms of advancing green economic growth. Our expertise building both the performance and perception sides of the GGEI can provide unique qualifications to advise our clients on how to activate strategic communications programs to resolve these information gaps.
Localized Perception Surveys
The perception survey for the GGEI is global, and polls practitioners on their perceptions of green economic performance. But while global perceptions are critical, local ones sometimes matter most for the immediate decisions faced by governments and private actors. Localized perception surveys draw upon our expertise conducting the global GGEI perception survey, but tailor this knowledge to more localized contexts. One valuable localized perception survey might be to poll potential customers in a given country about their demand for products or services offered by a business considering investment or joint partnership. Another example could be a national ministry surveying segments of its constituents to better understand if implemented green economy policies are being felt by consumers.
To discuss these consulting offerings further, please contact Jeremy Tamanini here.